Free Moroccan COD Profit & Margin Calculator

Calculate your real net profit, break-even ad spend (CPL cap), and money lost to Return-To-Sender (RTS) packages in seconds.

1Product & pricing

Selling price per unit

MAD

Product sourcing cost per unit

MAD

2Marketing & leads

Cost per lead (CPL)

MAD

Confirmation rate

3Shipping & logistics

Delivery rate (delivered vs sent)

Courier delivery fee per package

MAD

Courier return / RTS fee per package

MAD

Sample size (number of leads)

Your results

Net profit

— —

Confirmed orders —
Delivered orders —
Returned (RTS) orders —
Gross revenue —
Product sourcing cost —
Total shipping fees —
Total ad spend —
Total expenses —
Money lost to RTS packages —

Break-even CPL cap

—

The most you can pay per lead before this campaign loses money.

Sourcing cost is charged on every confirmed order, including packages that come back as RTS. Orders are shown rounded; the maths uses exact values.

Losing revenue to low confirmation or high RTS rates? CODSPOT automates WhatsApp order confirmations and tracks livreurs in real-time to recover lost profit.

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Why standard e-commerce calculators don't work in Morocco

Standard Western profit calculators assume 100% of orders are paid online and delivered. In the Moroccan Cash on Delivery (COD) market, your true profitability depends on three critical variables:

Confirmation rate (%) — The percentage of raw leads that answer the call and confirm their order.
Delivery rate (%) — The percentage of shipped packages successfully delivered and collected by the courier.
Return-To-Sender (RTS) fees — The fixed penalties or shipping charges incurred when a customer refuses a package at the door.

Understanding your calculation metrics

Net profit (MAD) — Your actual take-home revenue after deducting product sourcing costs, Facebook/TikTok ad spend, delivery fees, and RTS losses.
Break-even CPL — The absolute maximum you can spend on a Facebook or TikTok ad lead before losing money.
RTS revenue leakage — The exact amount of money disappearing each month due to failed deliveries and unconfirmed leads.

Frequently asked questions

How can I improve my COD delivery rate in Morocco?

You can boost delivery rates by sending instant WhatsApp order confirmations, verifying customer addresses via GPS location pins, and printing clear A6 custom delivery labels with barcodes for independent livreurs.

What is a good confirmation rate for e-commerce in Morocco?

An average confirmation rate in Morocco ranges between 50% and 70%. Using dedicated call center agents with structured script workflows or automated WhatsApp follow-ups can push this above 75%.

How do I calculate net profit on a cash on delivery order?

Start from your leads, not your orders. Multiply leads by your confirmation rate to get confirmed orders, then by your delivery rate to get delivered orders. Revenue only comes from delivered orders, while product sourcing, ad spend, delivery fees and return (RTS) fees are charged well beyond them. Net profit is gross revenue minus all four of those costs.

Why is my COD store losing money even though sales look good?

Because gross sales in a cash on delivery model are not collected cash. Every unconfirmed lead still cost you ad budget, and every refused package still costs you a return fee plus the sourcing cost of goods that come back. A store with a 55% confirmation rate and a 65% delivery rate collects money on barely a third of its leads — this calculator shows you that gap and the maximum CPL you can afford before it turns negative.